My photograph for Novo Nordisk’s global campaign just went live — part of a project that took us across five cities over three months.
The Brief
Novo Nordisk needed authentic visual content for their global health initiatives. The Danish pharmaceutical company, leaders in diabetes and obesity care for over 100 years, required imagery that reflected their worldwide patient base.
The Production
We shot in Mexico City, Barcelona, New York, Bogotá, and London. Each location brought different perspectives on health and wellness — exactly what Novo Nordisk needed for their diverse markets.
Working with local crews in each city kept the content genuine. No studio setups trying to fake authenticity. Real people, real stories, real environments.
The Challenge
Creating a cohesive visual language across continents isn’t straightforward. Different lighting, different cultures, different approaches to health. But that’s precisely what made it work — Novo Nordisk operates in 80+ countries. The diversity was the point.
The Result
A comprehensive image bank that speaks to Novo Nordisk’s global mission without losing local relevance. Both stills and motion content that’ll serve their campaigns worldwide.
Sometimes the best projects are the ones where the client’s mission aligns with the creative challenge. This was one of those.
